The most important thing to improve ad target relevancy is to make sure that adsense crawler can access all pages that have adsense code on them. If you have a membership site or it is required to log in to view website contents then adsense crawler could not reach your contents.
If you have a website with contents behind login page, then you must set up an adsense crawler login so you can get well targeted ads to your contents. This will surely increase your CTR and revenue. Don’t be doubtful, by adding crawler login will not have any effect on which pages of your site Google search will index, this only helps to deliver better more relevant ads to your pages.
To set adsense crawler access, log in to your adsense account and click on ‘Account Setting’. Here you can see ‘Access and Authorization’ section, here click on ‘edit login’ next to crawler logins. Then click on ‘Add a login’. Fills the information that the adsense crawler will use to login to your site and crawl your contents.
After that, login to your webmaster tool, to verify your website. Once verified the crawler will be able to login successfully and scan your contents to deliver more relevant and targeted ads.

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